About Smuves
Website Content Engineering. Built for teams that need their data to actually move.
We help companies take control of their website content dataset.
Not just edit it. Not just redesign it.
Structure it, clean it, and move it between systems without breaking everything along the way.
Our Story
Smuves didn’t start as an agency.
It started as a problem.
During a large-scale migration project… tens of thousands of pages, thousands of blog posts, and dozens of languages… it became clear how fragile most website content actually is. Hard-coded into templates. Scattered across modules. Difficult to find, even harder to change.
What should have been a structured dataset… was a collection of disconnected “blobs.”
So we built a way to fix it.
The first version was simple. Pull content out of HubSpot, organize it in a way that made sense, and make bulk updates possible. What used to take weeks could now be done in hours.
But once you can see and edit your content like data… you start to realize something else.
You can move it.
What We Do Now
Today, Smuves sits at the intersection of tooling and services.
Our platform exposes your website content dataset so it can be searched, edited, and updated in bulk.
Our services go deeper… designing content architecture, building custom ETLs, and programmatically migrating content between systems like HubSpot and Contentstack.
We don’t focus on how your site looks.
We focus on how your content is structured, managed, and moved behind the scenes.
Because that’s the part that usually breaks.
What We Believe
Most websites aren’t limited by design.
They’re limited by how their content is structured.
When content is locked into pages, tied to templates, or scattered across systems… everything becomes harder. Updates take longer. Migrations get expensive. Teams work around the system instead of with it.
We believe your content should behave like a real asset.
Structured. Searchable. Portable.
Something you can actually operate on… not something you’re stuck maintaining.
Our Values
We keep this simple and practical.
Curiosity
We question how things are done and look for better ways to solve them.
Agency
We take responsibility for outcomes… not just tasks. We don’t wait to be told what to fix.
Judgment
We make thoughtful decisions, especially when things aren’t obvious. Not everything is a rule… some things require experience.
Teamwork
We work closely, communicate clearly, and build with others… not in isolation.
Our Journey
Key milestones in building Smuves
Beta Launch
Launched our beta program with 100+ early adopters
FoundedS=
Started building Smuves to solve HubSpot data management challenges
First Prototype
Developed the initial bulk editing prototype
Meet the Team
The engineers behind the scenes.
The ones building the systems, testing the edge cases, and making sure your content doesn’t fall apart when it moves.
So your team doesn’t have to.
Nicole Pereira
Founder
Coffee, Chocolate, & Video Games!
Umar Aslam
Full-stack Developer
Football for life
Pavan Dasari
Sr. Product Manager
Product guy by day, playlist curator by night
Hamza Aslam
Sr. Software Engineer
Makes things, breaks things